3 Tips For A Successful Digital Publishing Strategy

StrategyWith more and more content being consumed online, publishers are going beyond tactical one-offs, and taking an urgent and more thoughtful strategic look at the transition to digital publishing as a core part of their business.

However, with huge challenges such as device fragmentation, developing a digital publishing strategy can be overwhelming. If you are a publisher in the midst of creating and/or rethinking how to penetrate the digital realm and how to engage Read more

Top Tips for Increasing Digital Magazine Readership

There’s no doubt that the internet has changed the way readers interact with their favorite magazines. While print sales may be steadily dropping, print and digital brands alike would do well to embrace the power of a tech-savvy audience.

These days, it isn’t enough to wait for your audience to come to you. You’ll have to find them. Increasing magazine readership is a great way to get more advertisers or simply increase revenue.

If you’re looking to launch or relaunch your digital magazine, read on. Here are a few tips on how to increase digital magazine readership in simple, cost-effective ways.

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Creating and Running a Profitable Online Magazine, Part II

In part 1 of this series we discussed basic ideas for getting started with building an online magazine. Topics covered included:

  • Choosing a niche,
  • Building a powerful brand,
  • Practicing writing skills and
  • Planning a growth strategy.

Continued now we’ll be going a bit more in-depth into some of the managerial day-to-day activities which you’ll have to perform.

Things may seem fast paced and exciting after the launching but within a few weeks they will start to settle and mundane which may make you question yourself, why do I even got started? This is an inevitable phase of this process. Never lose hope or doubt your abilities. Hold onto the passion for entrepreneurship and push through to build a powerful blog empire!Read more

Creating and Running a Profitable Online Magazine, Part I

We’re ushering into a new era with furthering technological advancements. Physical magazines today may be gone within the next 5-10 years. Magazines are moving online in a rapid succession.

It’s hard to imagine a world where all of our information is stored digitally, yet as we press closer smaller pieces are starting to fall into place. The idea of recycling and saving the green is stronger by day which is the reason why an online magazine makes sense perfectly.

In this 2-part series we’ll be going over some of the best actions to take in launching your own online magazine. In this first section we’ll discuss the grounds of manifesting a creative idea and how to go about the basic building blocks for digital content. Part II will be focused on some heavier responsibilities of a magazine startup. This includes writing consistent articles, marketing, and expanding your skill set into larger management.

It’s going to take some time and a lot of sweat and blood. The end result after months of mental labor will pay off in ways which are inconceivable to describe.Read more

Don’t make these 5 mobile publishing mistakes

With mobile quickly becoming the primary consumption device for all content, it is important to not make these mistakes when publishing to your audience:

Mistake #1 – Producing only a PDF or flipbook

Ensure your brand is easily accessible in a mobile moment by transforming your publication into a truly mobile-optimized edition. Your search engine discover ability will improve drastically, readers will be able to navigate your publication with ease, and you will gain valuable tracking data that offers rich reader insights for both you and your advertisers.

This mistake is at the top of the list because PDFs and flipbooks are simply not effective or engaging on mobile at all. They require users to pinch and zoom excessively, making it difficult for your publication to read on small screens, especially when on the go. Their rigid format also makes it hard to get comprehensive tracking information to analyze user behavior. Today’s readers are mobile dependent, increasingly turning to their smartphones and tablets throughout the day to connect and be engaged.
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