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Audiences are increasingly choosing to engage with corporate via digital platforms that enable more immediate, interactive and intimate communications.

Digital communications are more convenient for audiences because they dissolve geographical boundaries and provide the ability to interact with brands anywhere, anytime at the touch of a button. The way that audiences engage and transact with brands is rapidly evolving – and digitally-minded corporate are leading the way.

A 2017 report by IBM[1] found that 86% of corporate are introducing mobile apps as part of their digital strategy to engage better with audiences. Despite this, audiences remain uncertain of whether these new digital platforms are truly a step up from more traditional methods of engagement.Read more

Magazine publishers that continue to get by with just paper or desktop only print replica versions of their content must know that a business plan based on older methods of information distribution will not get them to the level of success they need to remain competitive.

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With more and more readers preferring to consume content on their mobile device, publishers are witnessing firsthand the importance of having a strategy for their content which is optimized for mobile. One of the most common questions we hear publishers ask is how do they effectively go about transforming their print ads for their mobile audience?

Since mobile screen size, functionality, and reading habits differ drastically from desktop it is absolutely crucial for publishers to move away from the print replica mindset. The good news is that mobile advertising strategies are breathing new life (and new revenue!) into digital publishing.

Below are a few tips you should keep in mind to maximize your advertising efforts when transforming your print publication to an optimized mobile web app.

Location, Location, LocationRead more

There is nothing more crucial for your flipbook than content. You can’t get very far with a flip digital publication without quality content. Content is the foundation of any type of digital publishing. Besides that, you do require it even during your launch or marketing.

But if you look around, you’ll find that the majority of flipbooks don’t focus on good content but rather on interactivity experiments. If you want to stand out and create high-quality content, here’s a checklist from Jayson DeMers, which you can use to determine how Google and your flipbook users will perceive and evaluate your content.Read more

Digital Publishing is an ever changing competitive environment. If you don’t keep up with news and trends, you can miss key opportunities and can be caught unawares. That’s why it’s important for you, as a digital publisher, to keep in touch with every information on what is happening in the industry.

Awareness builds expert power. And if you establish expertise in this craft, you’ll earn the trust and respect not only of your target audience but also of the online publishing community at large.

Thanks to Hubspot for compiling 15 latest cold hard alerts that you need to think about and that you can use to bolster your bottom line.

Keeping-up-to-date with digital publishing stats and trends is only useful if you use the information to work for you. So, don’t just store this knowledge: use it to take advantage of opportunities, minimize threats, and make better decisions for your publication!

Global Online Publishing helps publishing organizations make informed decisions about why and how to utilize today’s digital platforms. Contact us!