Factors To Consider When Creating Content For Flip Digital Brochures

First off, if you’re currently utilizing flip digital brochures for your company, congratulations! Not only do flipping pages attract attention for your business, they also allow for better measurement and cost-efficiency.

Flipbook brochures are usually adapted to an organization’s brand. They tell a story of your business in an engaging and attractive way. That’s why it’s important that the elements you put in your digital brochure represents your business, tells your consumers the benefits of your product or service, and persuades them into thinking your brand is better than your competitors. That it mind, your content must be consistent across your flipping pages and all devices.

Creating content for your flip digital brochure is not easy, though. Often, you’ll feel overwhelmed in content development because you’re faced with so many platform capabilities and options for customization. It’s easy to fall out of tone and appearance, and ultimately, out of a cohesive marketing mix.

Below are four key factors to consider before creating content. We find that this list includes great points to think about as you start to prepare your digital brochure copy!Read more

Online flipbooks (Digital Edition) : The future of digital publishing?

Reading materials seem to be constantly evolving in the digital universe. Virtual magazines and e-books paved the way, and now online flipbooks have joined the digital media party. This revolutionary method for sharing content combines the traditions of printed materials with sophisticated virtual technologies. Interactive flipbooks are the perfect alternative to static, stale and visually boring PDF documents.

What is an online flipbook?Read more

3 Ways To Move People To Trust Your Brand’s Editorial Content

When digital publishing opened opportunities for a more meaningful relationship with consumers, the media stopped becoming the message. The message became its own media entity, talking directly to consumers across the globe. Brands and organizations began to act like publishing houses and marketers transformed to operate more like editors.

We stopped coveting cognitive awareness where the best we can wish for is that consumers remember our brand name, we now aim for emotional trust in their hearts where they will share our brand with their sphere, marketing for us through word-of-mouth, at a scale.Read more

How To Lay The Ground For Creative Content In Your Digital Magazine

We all know that all digital publications have followed the same basic evolution. It starts with the interest about the technology and the iteration of it to a place where the platform has mass media reach. The thing that gives the platform longevity, is the content shared on it. This is true for all online magazines. We don’t get excited about which platform it is published any more. Instead, its about the content that’s inside it.

To create and run a profitable digital magazine, planning should always be the square one of its content strategy. Without a clear blueprint of the content needed to produce, when and for whom, a title can quickly become a flop.

In today’s feature, Jake Rocheleau shares with us some great tips on how to structure content planning for your magazine, take advantage of digital technology and maximize the reach and impact of online platform.

Align your Cardinal Goals

Before you even consider launching a magazine you have to set your goals in order. What do you hope to accomplish from the launch? The end result is generally a large enough profit to peacefully live on but there has to be more. What are your true passions? In what activities do you derive most of your interest and curiosity?Read more

4 Metrics You Should Be Aware Of To Monetize Your Digital Audience and Current Readers

 

These four metrics go beyond CPM and Fill Rate to help publishers measure the success of their digital advertising efforts.

Identifying and selecting the right key performance metrics is a great strategy to measure the performance of our advertising efforts and spot those areas in our digital publishing where we need to make improvements.

But sometimes, it gets tough to figure out the right measures and determine the success or failure of ads inside our digital publications. When that happens, it always helps to take a step back from analyzing effectiveness, and start to give ourselves some really great insight into how our digital publishing strategy is performing for us.

Sovran Vice President of Publisher Services, Chris Crawfurd, identifies four metrics that go beyond CPM and Fill Rate to help digital publishers measure the success of their ad efforts. These metrics provide a targeted way of assessing digital ads’ health, as a disparate and more complex part of digital publishing.Read more