Today’s audiences demand a seamless, coherent experience from publications and brands. They expect access to quality and engaging content across a variety of platforms – print, phone, tablet, and desktop; and in situations that don’t come with an internet connection. And with these number of choices, readers have become more knowledge-driven, economical in terms of subscriptions, and fickle in terms loyalty. At the same time, many are being plucked one by one by niche publications.

These are some of what publishers are facing with the rigid competition.Read more

Facebook Pages are well designed for promoting digital publications. It provides an easier, more cost-effective platform for marketing your business, brands, or titles. Setting up a Facebook page for your digital flipbook is always a good audience development strategy.

Promoting on your Facebook page is the same as how you do it on your own Facebook profile– with posts and links, PR mentions, and stories inside your digital flipbooks. Initially, there is a possibility that these posts won’t have as much as an effect as posting status updates on your own profile. But keeping your page updated often pays off quite well eventually. To make sure you’re on the right track, below we feature Andrew Osegi’s tips for a better reader engagement using Facebook page.

In some cases, a Facebook page might be enough to ignite your flip digital publication into an overnight success story. However, chances are it will simply be a good introduction to a wide audience of people, and it will likely cause you to make your first subscription sale.

Tip 1: Consider a Paid Social Media Strategy

Here at Kuno, with regards to Facebook performance, we’ve been saying “Pay to Play” for a long time. Ever since it became common knowledge that Facebook would be prioritizing “high-quality” content over Business Page content, companies have been forced to pay the social platform for the reach they had once earned organically. This is a good thing: It decongestant the Facebook UX of page solicitation and forces marketers to fight harder for the little organic traction they may earn.Read more

First off, if you’re currently utilizing flip digital brochures for your company, congratulations! Not only do flipping pages attract attention for your business, they also allow for better measurement and cost-efficiency.

Flipbook brochures are usually adapted to an organization’s brand. They tell a story of your business in an engaging and attractive way. That’s why it’s important that the elements you put in your digital brochure represents your business, tells your consumers the benefits of your product or service, and persuades them into thinking your brand is better than your competitors. That it mind, your content must be consistent across your flipping pages and all devices.

Creating content for your flip digital brochure is not easy, though. Often, you’ll feel overwhelmed in content development because you’re faced with so many platform capabilities and options for customization. It’s easy to fall out of tone and appearance, and ultimately, out of a cohesive marketing mix.

Below are four key factors to consider before creating content. We find that this list includes great points to think about as you start to prepare your digital brochure copy!Read more