3 Tips For A Successful Digital Publishing Strategy

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StrategyWith more and more content being consumed online, publishers are going beyond tactical one-offs, and taking an urgent and more thoughtful strategic look at the transition to digital publishing as a core part of their business.

However, with huge challenges such as device fragmentation, developing a digital publishing strategy can be overwhelming. If you are a publisher in the midst of creating and/or rethinking how to penetrate the digital realm and how to engage Read more

Top Tips for Increasing Digital Magazine Readership

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There’s no doubt that the internet has changed the way readers interact with their favorite magazines. While print sales may be steadily dropping, print and digital brands alike would do well to embrace the power of a tech-savvy audience.

These days, it isn’t enough to wait for your audience to come to you. You’ll have to find them. Increasing magazine readership is a great way to get more advertisers or simply increase revenue.

If you’re looking to launch or relaunch your digital magazine, read on. Here are a few tips on how to increase digital magazine readership in simple, cost-effective ways.

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Creating and Running a Profitable Online Magazine, Part II

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In part 1 of this series we discussed basic ideas for getting started with building an online magazine. Topics covered included:

  • Choosing a niche,
  • Building a powerful brand,
  • Practicing writing skills and
  • Planning a growth strategy.

Continued now we’ll be going a bit more in-depth into some of the managerial day-to-day activities which you’ll have to perform.

Things may seem fast paced and exciting after the launching but within a few weeks they will start to settle and mundane which may make you question yourself, why do I even got started? This is an inevitable phase of this process. Never lose hope or doubt your abilities. Hold onto the passion for entrepreneurship and push through to build a powerful blog empire!Read more

Creating and Running a Profitable Online Magazine, Part I

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We’re ushering into a new era with furthering technological advancements. Physical magazines today may be gone within the next 5-10 years. Magazines are moving online in a rapid succession.

It’s hard to imagine a world where all of our information is stored digitally, yet as we press closer smaller pieces are starting to fall into place. The idea of recycling and saving the green is stronger by day which is the reason why an online magazine makes sense perfectly.

In this 2-part series we’ll be going over some of the best actions to take in launching your own online magazine. In this first section we’ll discuss the grounds of manifesting a creative idea and how to go about the basic building blocks for digital content. Part II will be focused on some heavier responsibilities of a magazine startup. This includes writing consistent articles, marketing, and expanding your skill set into larger management.

It’s going to take some time and a lot of sweat and blood. The end result after months of mental labor will pay off in ways which are inconceivable to describe.Read more

Don’t make these 5 mobile publishing mistakes

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With mobile quickly becoming the primary consumption device for all content, it is important to not make these mistakes when publishing to your audience:

Mistake #1 – Producing only a PDF or flipbook

Ensure your brand is easily accessible in a mobile moment by transforming your publication into a truly mobile-optimized edition. Your search engine discover ability will improve drastically, readers will be able to navigate your publication with ease, and you will gain valuable tracking data that offers rich reader insights for both you and your advertisers.

This mistake is at the top of the list because PDFs and flipbooks are simply not effective or engaging on mobile at all. They require users to pinch and zoom excessively, making it difficult for your publication to read on small screens, especially when on the go. Their rigid format also makes it hard to get comprehensive tracking information to analyze user behavior. Today’s readers are mobile dependent, increasingly turning to their smartphones and tablets throughout the day to connect and be engaged.
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Audiences want content delivered digitally – and they want it now

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Audiences are increasingly choosing to engage with corporate via digital platforms that enable more immediate, interactive and intimate communications.

Digital communications are more convenient for audiences because they dissolve geographical boundaries and provide the ability to interact with brands anywhere, anytime at the touch of a button. The way that audiences engage and transact with brands is rapidly evolving – and digitally-minded corporate are leading the way.

A 2017 report by IBM[1] found that 86% of corporate are introducing mobile apps as part of their digital strategy to engage better with audiences. Despite this, audiences remain uncertain of whether these new digital platforms are truly a step up from more traditional methods of engagement.Read more

15 Ways To Improve Your Digital Magazine

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In digital publishing, there are many tried and true strategies to sustain magazines that seem to work time and time again. The unfortunate problem with them is that they offer no competitive advantage over others that are trying to do the same thing. Every digital magazine publisher should understand how to keep their publication better each time. This will help ensure sustainability and audience loyalty.Read more

Mobile Publishing To Grow Your Magazine Readership & Build Your Brand

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Magazine publishers that continue to get by with just paper or desktop only print replica versions of their content must know that a business plan based on older methods of information distribution will not get them to the level of success they need to remain competitive.

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Print-to-mobile ad strategies that publishers can profit from

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With more and more readers preferring to consume content on their mobile device, publishers are witnessing firsthand the importance of having a strategy for their content which is optimized for mobile. One of the most common questions we hear publishers ask is how do they effectively go about transforming their print ads for their mobile audience?

Since mobile screen size, functionality, and reading habits differ drastically from desktop it is absolutely crucial for publishers to move away from the print replica mindset. The good news is that mobile advertising strategies are breathing new life (and new revenue!) into digital publishing.

Below are a few tips you should keep in mind to maximize your advertising efforts when transforming your print publication to an optimized mobile web app.

Location, Location, LocationRead more

How To Create Quality Content For Your Digital Magazine

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Tlaptop-image-with-flippbook500pxhere is nothing more crucial for your flipbook than content. You can’t get very far with a flip digital publication without quality content. Content is the foundation of any type of digital publishing. Besides that, you do require it even during your launch or marketing.

But if you look around, you’ll find that the majority of flipbooks don’t focus on good content but rather on interactivity experiments. If you want to stand out and create high-quality content, here’s a checklist from Jayson DeMers, which you can use to determine how Google and your flipbook users will perceive and evaluate your content.Read more