Reading experience has become increasingly more important over the years as more digital channels are competing for audience’s attention. The same editorial style can’t always be used with all the platforms available today. You can’t afford to simply produce content the way you used to. Because readers are bombarded with hundreds and even thousands of content and ad messages daily, you now have to think about how to create an immersive reader experience in order for your titles to really connect effectively.

Today we feature Mequoda’s 2014 Study on Digital Magazine Reader Habits to help you in knowing who are today’s digital magazine audience before delving into the process of immersion. It will cover digital magazine readers’ profile, behavior and preferences to help you map out your readers’ journey to an immersive reading experience.

Mequoda’s study holds a lot of digital magazine statistics that answer what this type of readers want and how publishers can meet their needs. Below are just key findings of the report, but there are other fascinating insights in the study that you can take advantage of. If you wish to know more than what we sifted here, a link is provided below to download the full report, for free.

Hopefully this will help get you off the ground and start reviewing and taking your digital strategy to a whole new level!Read more

It is true that digital publishers today face many challenges created by changing markets, technology and consumer demands. Digital publishing has now an entirely new set of challenges than it once did. And, everyone bringing content to the market needs to make sure they’re ready to face the crucial points in the process.

Below, B2C’s Jeff Weisbein identifies four extremely relevant challenges faced by digital publishing industry today. We agree to the reality of these points as publishers battle each of these key challenges day in and day out. However, they are surely bound to be matched with solutions as understanding of the practice seeps deeper into the industry.

1. Numbers, numbers, everywhere

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