Digital publishers look for a global solution for growth

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Publishers are finding audiences overseas with their digital content. But getting the advertising to follow has proved tougher but not impossible.

The economics of digital advertising favor players with scale. Traffic from overseas is growing for publishers. Publishers launched its digital content overseas business, has been more aggressive and affordable than most distribution solutions. It owns and operates most of its sites and therefore digital content as well, this is spanning in U.K., Australia and Europe. It’s looking for other cities that have high social network usage to import its viral content model, like Berlin, Mumbai, Mexico City and Tokyo. Thirty percent of most publishers’ audience is now coming from outside the U.S., according to the publishing companies.

Many publishers are throwing tons of money into these markets to leave there footprint in the digital market place. It keeps overhead down by starting with a small editorial team of three to four people. A lot of its content has universal appeal, which lends itself to being re-purposed. Publishers choose markets where social media usage is strong, so it can piggyback on those distribution channels.Read more

Don’t waste PDF content

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Don’t waste that PDF content: If you have already created a printed version.

You have a PDF of your work. Shame to leave it at this stage. By bringing this PDF into the digital publishing solution, you can add interactivity, such as audio, video, and web links that a print copy could never achieve. It’s a simple process with Global Online Publishing.


Why you don’t want to waste your PDF content:
  • You can reach a wider audience, your readers can view your publications on all devices.
  • Advertising: With publishers depending so much on ad revenue you can offer a great incentive with an online magazine. The ads can be tracked. You can report back to the advertisers how their adverts are performing from your digital ad. Of course the ad can be interactive, with hyperlinks to the advertiser’s website, it can include video describing the product or service on offer. There are many ways to advertise within a digital magazine.
  • You can have an app for your publications; with the increase of people reading on tablet and mobile devices, having an app just makes sense. The app can be branded to suit your corporate style, color and logo constraints, so your publication never loses its identity.
  • Save money on printing, delivery and postal costs. Our Digital publishing solution is a good investment. Print and Digital co-exist.



  • Be green: by creating digital versions, you save big time on paper and packaging waste.
  • Archive back issues: Now your magazines can be accessed anytime from your website, or your app.
  • You can sell your magazine online.  Another means for reaching that market that may not be aware of your print version.
  • You can offer lots of digital marketing incentives with your online magazine and publication.  Multi-media content, to include video and audio. Links to special offers, audio and video interviews.