With mobile quickly becoming the primary consumption device for all content, it is important to not make these mistakes when publishing to your audience:
Mistake #1 – Producing only a PDF or flipbook
Ensure your brand is easily accessible in a mobile moment by transforming your publication into a truly mobile-optimized edition. Your search engine discover ability will improve drastically, readers will be able to navigate your publication with ease, and you will gain valuable tracking data that offers rich reader insights for both you and your advertisers.
This mistake is at the top of the list because PDFs and flipbooks are simply not effective or engaging on mobile at all. They require users to pinch and zoom excessively, making it difficult for your publication to read on small screens, especially when on the go. Their rigid format also makes it hard to get comprehensive tracking information to analyze user behavior. Today’s readers are mobile dependent, increasingly turning to their smartphones and tablets throughout the day to connect and be engaged.