Creating and Running a Profitable Online Magazine, Part II

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In part 1 of this series we discussed basic ideas for getting started with building an online magazine. Topics covered included:

  • Choosing a niche,
  • Building a powerful brand,
  • Practicing writing skills and
  • Planning a growth strategy.

Continued now we’ll be going a bit more in-depth into some of the managerial day-to-day activities which you’ll have to perform.

Things may seem fast paced and exciting after the launching but within a few weeks they will start to settle and mundane which may make you question yourself, why do I even got started? This is an inevitable phase of this process. Never lose hope or doubt your abilities. Hold onto the passion for entrepreneurship and push through to build a powerful blog empire!Read more

Creating and Running a Profitable Online Magazine, Part I

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We’re ushering into a new era with furthering technological advancements. Physical magazines today may be gone within the next 5-10 years. Magazines are moving online in a rapid succession.

It’s hard to imagine a world where all of our information is stored digitally, yet as we press closer smaller pieces are starting to fall into place. The idea of recycling and saving the green is stronger by day which is the reason why an online magazine makes sense perfectly.

In this 2-part series we’ll be going over some of the best actions to take in launching your own online magazine. In this first section we’ll discuss the grounds of manifesting a creative idea and how to go about the basic building blocks for digital content. Part II will be focused on some heavier responsibilities of a magazine startup. This includes writing consistent articles, marketing, and expanding your skill set into larger management.

It’s going to take some time and a lot of sweat and blood. The end result after months of mental labor will pay off in ways which are inconceivable to describe.Read more

Don’t make these 5 mobile publishing mistakes

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With mobile quickly becoming the primary consumption device for all content, it is important to not make these mistakes when publishing to your audience:

Mistake #1 – Producing only a PDF or flipbook

Ensure your brand is easily accessible in a mobile moment by transforming your publication into a truly mobile-optimized edition. Your search engine discover ability will improve drastically, readers will be able to navigate your publication with ease, and you will gain valuable tracking data that offers rich reader insights for both you and your advertisers.

This mistake is at the top of the list because PDFs and flipbooks are simply not effective or engaging on mobile at all. They require users to pinch and zoom excessively, making it difficult for your publication to read on small screens, especially when on the go. Their rigid format also makes it hard to get comprehensive tracking information to analyze user behavior. Today’s readers are mobile dependent, increasingly turning to their smartphones and tablets throughout the day to connect and be engaged.
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4 Metrics You Should Be Aware Of To Monetize Your Digital Audience and Current Readers

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These four metrics go beyond CPM and Fill Rate to help publishers measure the success of their digital advertising efforts.

Identifying and selecting the right key performance metrics is a great strategy to measure the performance of our advertising efforts and spot those areas in our digital publishing where we need to make improvements.

But sometimes, it gets tough to figure out the right measures and determine the success or failure of ads inside our digital publications. When that happens, it always helps to take a step back from analyzing effectiveness, and start to give ourselves some really great insight into how our digital publishing strategy is performing for us.

Sovran Vice President of Publisher Services, Chris Crawfurd, identifies four metrics that go beyond CPM and Fill Rate to help digital publishers measure the success of their ad efforts. These metrics provide a targeted way of assessing digital ads’ health, as a disparate and more complex part of digital publishing.Read more

How You Can Make Your App Pay For Itself

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There are many different app revenue models available for anyone involved in e-publishing and are looking to receive the best monetary return on their digital investment. Below are a few common examples which you can take into account during the consideration and planning stages of your app.


Free with advertising

With this option, an app would be free to download, and all content, features, and services remain open and accessible to all. Instead of relying on subscription revenue, the success of this model is dependent upon a smart in-app advertising strategy. Usually customers are inclined to download a free app with ads so long as the ads do not detract from the end user experience, so keep this in mind during the design and planning stage.Read more

Why publishers struggle to monetize their paywall content, but have found workarounds.

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Publishers launch paywalls of their web content with the primary goal of getting more revenue from consumers. But the consumer information they’re gathering through the registration process also has potential value to advertisers.

In theory, that data could be used to enable advertisers to pinpoint a select audience that is core, affluent users of the publishers’ site. That’s one of the ideas behind Time Inc.’s new paid-content strategy. As publishers give up some traffic associated with putting up a paywall for the content, it’s attractive to think they could make up for the loss by charging higher CPMs for their registered users.

Publishers feel knowing an audience is highly representative of the regularity of their content consumption can be very attractive to a brand, especially since they are tailoring messages to cultural moments or themes exactly when an audience is consuming it. This type of audience data can come with a premium advertising value and is one that some brands will pay for.

Rarely are publishers able to charge higher CPMs for user-registration, But with the paywall of the publishers content publishers are now able to be direct at the exact advertisement based on the visitors content viewing and like.

Some advertisers are focused on other criteria. Numbers-oriented media buyers will push back against the idea that paying readers are worth more than freeloaders. Convincing advertisers that paywall content is more valuable than a look-alike audience.

Publishers are working around the scale challenge through subscriptions, which is the primary goal of the business model as we all know. Over the past decade, the publisher has been able to fine-tune its use of the data.

About 75 percent of publishers advertising is targeted based on that audience data, and are able to charge advertisers 20-50 percent more to reach people who identify themselves as high-value categories rather than those who fall into the second-tier audience web browsers.

Multiple publishers, used to have user registration as the basis of its audience targeting. But has replaced that with interest profiles it developed in specifically based on viewers habits online, for which it charges a premium. This gives them greater scale than registration data. And importantly, it allows all of them to target based on viewer intent and patterns.

 

 

 

MAGAZINE DEMONSTRATES SUSTAINABLE INDUSTRY GROWTH

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Largest Total Year-over-Year Audience Growth to Date

NEW YORK, NY (March 24, 2015) – Magazine media audiences were up 12.6% for the month of February 2015 versus the previous February, according to The Magazine Media 360° Brand Audience Report released today by MPA—The Association of Magazine Media. This increase represents the largest total monthly audience growth since MPA began issuing the Brand Audience Report seven months ago.

This new report, which uses data from leading third‐party providers, reveals a gross audience for magazine brands of 1.7 billion in February 2015 versus 1.5 billion in February 2014. The February performance continues to benefit from increased video and mobile web consumption, up 18.7% and 78.0%, respectively, over the same time period in 2014.

This month, web (desktop/laptop) was up 6.9%, with nearly half of all websites in the report showing double-digit to triple-digit growth in unique visitors versus the same period last year. This growth is notable after six consecutive months of flat year-over-year web audience numbers, a trend which reflected, in large part, the migration of online media consumers to mobile devices.Read more

Digital publishers look for a global solution for growth

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Publishers are finding audiences overseas with their digital content. But getting the advertising to follow has proved tougher but not impossible.

The economics of digital advertising favor players with scale. Traffic from overseas is growing for publishers. Publishers launched its digital content overseas business, has been more aggressive and affordable than most distribution solutions. It owns and operates most of its sites and therefore digital content as well, this is spanning in U.K., Australia and Europe. It’s looking for other cities that have high social network usage to import its viral content model, like Berlin, Mumbai, Mexico City and Tokyo. Thirty percent of most publishers’ audience is now coming from outside the U.S., according to the publishing companies.

Many publishers are throwing tons of money into these markets to leave there footprint in the digital market place. It keeps overhead down by starting with a small editorial team of three to four people. A lot of its content has universal appeal, which lends itself to being re-purposed. Publishers choose markets where social media usage is strong, so it can piggyback on those distribution channels.Read more

Don’t waste PDF content

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Don’t waste that PDF content: If you have already created a printed version.

You have a PDF of your work. Shame to leave it at this stage. By bringing this PDF into the digital publishing solution, you can add interactivity, such as audio, video, and web links that a print copy could never achieve. It’s a simple process with Global Online Publishing.

 

Why you don’t want to waste your PDF content:
  • You can reach a wider audience, your readers can view your publications on all devices.
  • Advertising: With publishers depending so much on ad revenue you can offer a great incentive with an online magazine. The ads can be tracked. You can report back to the advertisers how their adverts are performing from your digital ad. Of course the ad can be interactive, with hyperlinks to the advertiser’s website, it can include video describing the product or service on offer. There are many ways to advertise within a digital magazine.
  • You can have an app for your publications; with the increase of people reading on tablet and mobile devices, having an app just makes sense. The app can be branded to suit your corporate style, color and logo constraints, so your publication never loses its identity.
  • Save money on printing, delivery and postal costs. Our Digital publishing solution is a good investment. Print and Digital co-exist.

 

 

  • Be green: by creating digital versions, you save big time on paper and packaging waste.
  • Archive back issues: Now your magazines can be accessed anytime from your website, or your app.
  • You can sell your magazine online.  Another means for reaching that market that may not be aware of your print version.
  • You can offer lots of digital marketing incentives with your online magazine and publication.  Multi-media content, to include video and audio. Links to special offers, audio and video interviews.

Don’t miss out on subscriptions to online content!

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Yes, people do pay for subscriptions to digital magazines!

Don’t listen to the so-called “experts” who say it’s impossible.

Smart Ways Of Selling Digital Magazine Subscriptions

Here at Global Online Publishing we can offer you all of the tools, tips, and tricks you need to creatively get your print content ready to sell your stunning interactive flipbook to a digital audience. Below are some fruitful strategies, commonly used by our clients to help boost their online sales. You can apply any number of these to your own business model in order to encourage the largest possible return on your digital investment.

Sell online subscriptions and retain 100% of the profit.

When you publish your flipbook online and control the marketing initiative on your end, instead of relying on online marketplaces to boost your discover-ability, then you will be able to retain 100% of your profits on sales. If this is an important factor in your business model then make sure to avoid digital publishing solutions that will take a share of your subscription revenue, a common experience with in the online marketplaces.Read more