Why publishers struggle to monetize their paywall content, but have found workarounds.

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Publishers launch paywalls of their web content with the primary goal of getting more revenue from consumers. But the consumer information they’re gathering through the registration process also has potential value to advertisers.

In theory, that data could be used to enable advertisers to pinpoint a select audience that is core, affluent users of the publishers’ site. That’s one of the ideas behind Time Inc.’s new paid-content strategy. As publishers give up some traffic associated with putting up a paywall for the content, it’s attractive to think they could make up for the loss by charging higher CPMs for their registered users.

Publishers feel knowing an audience is highly representative of the regularity of their content consumption can be very attractive to a brand, especially since they are tailoring messages to cultural moments or themes exactly when an audience is consuming it. This type of audience data can come with a premium advertising value and is one that some brands will pay for.

Rarely are publishers able to charge higher CPMs for user-registration, But with the paywall of the publishers content publishers are now able to be direct at the exact advertisement based on the visitors content viewing and like.

Some advertisers are focused on other criteria. Numbers-oriented media buyers will push back against the idea that paying readers are worth more than freeloaders. Convincing advertisers that paywall content is more valuable than a look-alike audience.

Publishers are working around the scale challenge through subscriptions, which is the primary goal of the business model as we all know. Over the past decade, the publisher has been able to fine-tune its use of the data.

About 75 percent of publishers advertising is targeted based on that audience data, and are able to charge advertisers 20-50 percent more to reach people who identify themselves as high-value categories rather than those who fall into the second-tier audience web browsers.

Multiple publishers, used to have user registration as the basis of its audience targeting. But has replaced that with interest profiles it developed in specifically based on viewers habits online, for which it charges a premium. This gives them greater scale than registration data. And importantly, it allows all of them to target based on viewer intent and patterns.





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Largest Total Year-over-Year Audience Growth to Date

NEW YORK, NY (March 24, 2015) – Magazine media audiences were up 12.6% for the month of February 2015 versus the previous February, according to The Magazine Media 360° Brand Audience Report released today by MPA—The Association of Magazine Media. This increase represents the largest total monthly audience growth since MPA began issuing the Brand Audience Report seven months ago.

This new report, which uses data from leading third‐party providers, reveals a gross audience for magazine brands of 1.7 billion in February 2015 versus 1.5 billion in February 2014. The February performance continues to benefit from increased video and mobile web consumption, up 18.7% and 78.0%, respectively, over the same time period in 2014.

This month, web (desktop/laptop) was up 6.9%, with nearly half of all websites in the report showing double-digit to triple-digit growth in unique visitors versus the same period last year. This growth is notable after six consecutive months of flat year-over-year web audience numbers, a trend which reflected, in large part, the migration of online media consumers to mobile devices.Read more

Digital publishers look for a global solution for growth

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Publishers are finding audiences overseas with their digital content. But getting the advertising to follow has proved tougher but not impossible.

The economics of digital advertising favor players with scale. Traffic from overseas is growing for publishers. Publishers launched its digital content overseas business, has been more aggressive and affordable than most distribution solutions. It owns and operates most of its sites and therefore digital content as well, this is spanning in U.K., Australia and Europe. It’s looking for other cities that have high social network usage to import its viral content model, like Berlin, Mumbai, Mexico City and Tokyo. Thirty percent of most publishers’ audience is now coming from outside the U.S., according to the publishing companies.

Many publishers are throwing tons of money into these markets to leave there footprint in the digital market place. It keeps overhead down by starting with a small editorial team of three to four people. A lot of its content has universal appeal, which lends itself to being re-purposed. Publishers choose markets where social media usage is strong, so it can piggyback on those distribution channels.Read more

Don’t waste PDF content

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Don’t waste that PDF content: If you have already created a printed version.

You have a PDF of your work. Shame to leave it at this stage. By bringing this PDF into the digital publishing solution, you can add interactivity, such as audio, video, and web links that a print copy could never achieve. It’s a simple process with Global Online Publishing.


Why you don’t want to waste your PDF content:
  • You can reach a wider audience, your readers can view your publications on all devices.
  • Advertising: With publishers depending so much on ad revenue you can offer a great incentive with an online magazine. The ads can be tracked. You can report back to the advertisers how their adverts are performing from your digital ad. Of course the ad can be interactive, with hyperlinks to the advertiser’s website, it can include video describing the product or service on offer. There are many ways to advertise within a digital magazine.
  • You can have an app for your publications; with the increase of people reading on tablet and mobile devices, having an app just makes sense. The app can be branded to suit your corporate style, color and logo constraints, so your publication never loses its identity.
  • Save money on printing, delivery and postal costs. Our Digital publishing solution is a good investment. Print and Digital co-exist.



  • Be green: by creating digital versions, you save big time on paper and packaging waste.
  • Archive back issues: Now your magazines can be accessed anytime from your website, or your app.
  • You can sell your magazine online.  Another means for reaching that market that may not be aware of your print version.
  • You can offer lots of digital marketing incentives with your online magazine and publication.  Multi-media content, to include video and audio. Links to special offers, audio and video interviews.

Don’t miss out on subscriptions to online content!

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Yes, people do pay for subscriptions to digital magazines!

Don’t listen to the so-called “experts” who say it’s impossible.

Smart Ways Of Selling Digital Magazine Subscriptions

Here at Global Online Publishing we can offer you all of the tools, tips, and tricks you need to creatively get your print content ready to sell your stunning interactive flipbook to a digital audience. Below are some fruitful strategies, commonly used by our clients to help boost their online sales. You can apply any number of these to your own business model in order to encourage the largest possible return on your digital investment.

Sell online subscriptions and retain 100% of the profit.

When you publish your flipbook online and control the marketing initiative on your end, instead of relying on online marketplaces to boost your discover-ability, then you will be able to retain 100% of your profits on sales. If this is an important factor in your business model then make sure to avoid digital publishing solutions that will take a share of your subscription revenue, a common experience with in the online marketplaces.Read more

The Difference Between Today’s Digital Solutions.

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The Difference Between Online Magazines and Digital Editions. In Case You Didn’t Know.

These definitions are provided by Wikipedia:

An online magazine is a magazine published on the Internet, through bulletin board systems and other forms of public computer networks.

Some online magazines distributed through the World Wide Web call themselves webzines.[1] An ezine (also spelled e-zine) is a more specialized term appropriately used for small magazines and newsletters distributed by any electronic method, for example, by electronic mail (e-mail/email, see Zine). Some social groups may use the terms cyberzine and hyperzine when referring to electronically distributed resources. Similarly, some online magazines may refer to themselves as “electronic magazines” or “e-magazines” to reflect their readership demographics or to capture alternative terms and spellings in online searches.Read more

New Revenue Stream for today’s Printers

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Printers Extend their Services to Digital

Online Digital Service becomes a new service area.

Most printers today realize that in order to remain competitive, they must offer some type of digital distribution. “Digital delivery is definitely growing,” Interactivity is becoming a lot more interesting, and the social networking—where people can comment on the content, link to content, and share it with the publisher—this where I think digital editions really shine. So many print customers are asking for it, and printers should want to offer a full suite of services.

Many Printers are already offering publishers two digital opportunities. PDF Only involves the push delivery of a PDF version of the magazine directly to subscribers who download special software. Like most digital editions, it’s a replica of the print version with active URLs, page navigation, zoom, tracking, and other features. It is the first step and It’s a cost-effective way for publishers to distribute your digital magazines without having to worry about spam filters.Read more

Digital Delivery? How important it is.

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Digital Delivery is best for your Content.

Publishing companies are adopting the SMART Publishing platforms  for web editions or container apps for tablets and smart phones. Publishers use their current subscription management process and control the delivery of their digital content. This also allows publishers many options including an ability to bundle digital and print editions they currently exist. A digital replication of your print content will only help brand your business and reach a larger audience.

Return on investment (ROI): The SMART publishing platform was designed to allow rapid production of digital interactive magazines without the need to recruit special staff. 24/7 tracking stats allow publishers to measure reader behavior, manage subscriptions and create multiple revenue channels. Payback is typically from 3 to 9 months.

Advertising opportunities: Customers make an affirmative declaration of interest in digital content now that it is Easley accessible on today’s mobile devices. This highly targeted group of readers is of strong interest to sponsors and advertisers.

Cloud publishing with no IT investment: The SMART publishing platform is available 24/7 to the publisher’s staff and designed for ease of use with no technical knowledge needed. There is no hardware or software investment required for publishers with our SMART publishing platform. Delivery of digital content is through our global content delivery system. There is no need for training office staff in order to convert your content to a digital platform.

Data and statistics: At the heart of all things digital is data. The SMART publishing system has utilized Google Analytics to monitor its popularity. This tool will help you to build a more effective strategy for dealing with your clients and business partners. Built-in data capture systems on both web and app formats. Using Google Analytics insures your data and statistics are accurate and cannot be manipulated or inflated by third party solutions.

Which is Better?

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Digital vs. Print: Which is Better For You?


We love our glossy paper but our reality is digital. So how can you keep your content alive and relevant? What factors do you need to think about as you decide how to invest in your magazine’s future? Let’s look at some considerations when deciding how to address the print vs. digital dilemma at your organization.


Print publishing offers a vital tactile experience. Folding page corners to earmark favorite articles, cutting out newspaper clippings, flipping from page to page. The problem is that once you’ve tucked that important clipping away into a folder, you likely forget about it.

We love our glossy paper but our reality is digital. So how can you keep your content alive and relevant? What factors do you need to think about as you decide how to invest in your magazine’s future? Let’s look at some considerations when deciding how to address the print vs. digital dilemma at your organization.

Print Pros

Yours forever. One thing is certain about glossy magazines and periodicals: They’re yours forever. Hoard them, share them, lend them, or borrow them. They’re subject only to the time limits you set.

Sensory experience. Studies show that we retain knowledge and experiences better through physical interaction. Thumbing through pages, writing notes, and highlighting passages are all central features we are still finding ways to replace in the digital world.  Many users still appreciate the familiar format, especially if they can turn it into just one more channel of their content-consuming experience.

Easy to pay. We still buy on impulse in the real world. Whether at the supermarket, on the street, or while shopping, grabbing a print magazine is a simple, low-commitment purchase when you’re out and about.

Print Cons

Can’t keep up. The 24-hour news cycle turned into the 24-second news cycle with the rise of social media, making it impossible for even legendary print publications to keep up with breaking news.

Readers now expect a full picture. Instant features, infographics, visuals, videos, and dispatches from the Twittersphere. Print alone just can’t keep up.

Scaling is difficult. Publishing a print magazine requires overhead, production, and material costs that digital publishing obliterated. A print publication is always limited to an audience of those who physically get their hands on it.

Today’s Publishing Challenges

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Delivering Content in a
Multi-Channel World

Today publishing has become more complex than ever. Publishers need to deliver content wherever their readers are, and they are being asked to create everything online in addition to print. With so many readers switching from print to digital, it’s hard to know how and where to publish your content. So many Publishers have in the need to do both print and digital. Publishers need to integrate rich media to enhance the experience and engage the reader. They are seeking quick, simple, and affordable solutions without the need of re-staffing. Publishers as well as book and publication printers need to understand tools and today’s technologies and how to use them to move seamlessly between print, mobile, and online editions.

How  we can help make this happen:

  • Explore the SMART digital publishing platforms and options.
  • We can provide examples of how our technology works.

We can assist and help Publishers understand how technologies can be deployed