With more and more readers preferring to consume content on their mobile device, publishers are witnessing firsthand the importance of having a strategy for their content which is optimized for mobile. One of the most common questions we hear publishers ask is how do they effectively go about transforming their print ads for their mobile audience?
Since mobile screen size, functionality, and reading habits differ drastically from desktop it is absolutely crucial for publishers to move away from the print replica mindset. The good news is that mobile advertising strategies are breathing new life (and new revenue!) into digital publishing.
Below are a few tips you should keep in mind to maximize your advertising efforts when transforming your print publication to an optimized mobile web app.
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