3 Tips For A Successful Digital Publishing Strategy

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StrategyWith more and more content being consumed online, publishers are going beyond tactical one-offs, and taking an urgent and more thoughtful strategic look at the transition to digital publishing as a core part of their business.

However, with huge challenges such as device fragmentation, developing a digital publishing strategy can be overwhelming. If you are a publisher in the midst of creating and/or rethinking how to penetrate the digital realm and how to engage Read more

Audiences want content delivered digitally – and they want it now

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Audiences are increasingly choosing to engage with corporate via digital platforms that enable more immediate, interactive and intimate communications.

Digital communications are more convenient for audiences because they dissolve geographical boundaries and provide the ability to interact with brands anywhere, anytime at the touch of a button. The way that audiences engage and transact with brands is rapidly evolving – and digitally-minded corporate are leading the way.

A 2017 report by IBM[1] found that 86% of corporate are introducing mobile apps as part of their digital strategy to engage better with audiences. Despite this, audiences remain uncertain of whether these new digital platforms are truly a step up from more traditional methods of engagement.Read more

Mobile Publishing To Grow Your Magazine Readership & Build Your Brand

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Magazine publishers that continue to get by with just paper or desktop only print replica versions of their content must know that a business plan based on older methods of information distribution will not get them to the level of success they need to remain competitive.

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Print-to-mobile ad strategies that publishers can profit from

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With more and more readers preferring to consume content on their mobile device, publishers are witnessing firsthand the importance of having a strategy for their content which is optimized for mobile. One of the most common questions we hear publishers ask is how do they effectively go about transforming their print ads for their mobile audience?

Since mobile screen size, functionality, and reading habits differ drastically from desktop it is absolutely crucial for publishers to move away from the print replica mindset. The good news is that mobile advertising strategies are breathing new life (and new revenue!) into digital publishing.

Below are a few tips you should keep in mind to maximize your advertising efforts when transforming your print publication to an optimized mobile web app.

Location, Location, LocationRead more

How To Create Quality Content For Your Digital Magazine

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Tlaptop-image-with-flippbook500pxhere is nothing more crucial for your flipbook than content. You can’t get very far with a flip digital publication without quality content. Content is the foundation of any type of digital publishing. Besides that, you do require it even during your launch or marketing.

But if you look around, you’ll find that the majority of flipbooks don’t focus on good content but rather on interactivity experiments. If you want to stand out and create high-quality content, here’s a checklist from Jayson DeMers, which you can use to determine how Google and your flipbook users will perceive and evaluate your content.Read more

15 Digital Publishing Stats That Should Have Your Attention

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Digital Publishing is an ever changing competitive environment. If you don’t keep up with news and trends, you can miss key opportunities and can be caught unawares. That’s why it’s important for you, as a digital publisher, to keep in touch with every information on what is happening in the industry.

Awareness builds expert power. And if you establish expertise in this craft, you’ll earn the trust and respect not only of your target audience but also of the online publishing community at large.

Thanks to Hubspot for compiling 15 latest cold hard alerts that you need to think about and that you can use to bolster your bottom line.

Keeping-up-to-date with digital publishing stats and trends is only useful if you use the information to work for you. So, don’t just store this knowledge: use it to take advantage of opportunities, minimize threats, and make better decisions for your publication!

Global Online Publishing helps publishing organizations make informed decisions about why and how to utilize today’s digital platforms. Contact us!

Key Digital Publishing Stats For Your Strategy-Building

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To be successful in digital publishing, you need to pay attention to the opportunities and trends to make sure you are taking advantage when you can. Fortunately, there are endless statistics and data available if you go looking.

One thing you will find common in reports regarding digital publishing is the industry’s unstoppable growth and its accompanying stability. Additionally, content will continue to be the major building block of the industry. After all, it’s the high-quality content that creates the identity of any publication, whether in digital or print.Read more

6 Basic Building Blocks Of Your Digital Content

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We all know that all digital publications have followed the same basic evolution. It starts with the interest about the technology and the iteration of it to a place where the platform has mass media reach. The denouement, and the thing that gives the platform longevity, is the content shared on it. This is true for all online magazines. optimized-content-planningWe don’t get excited about which platform it is published any more. Instead, it’s about the content that’s inside it.

To create and run a profitable digital magazine, planning should always be the square one of its content strategy. Without a clear blueprint of the content needed to produce, when and for whom, a title can quickly become a flop.

In today’s feature, Jake Rocheleau shares with us some great tips on how to structure content planning for your magazine, take advantage of digital technology and maximize the reach and impact of online platform.Read more

Tips For Optimizing Your Company’s Journey To Digital Transformation

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High barriers to entry once protected publishing companies from competition. Publishers had the knowledge of buying processes and distribution clout to secure their position in the market. But their piece of pie is now under attack as the industry shifts toward digital content and away from dependence on print publications.Digital Publishing Transformation

And this trend is demanding not just publishing businesses to embrace digital transformation, but most businesses from other industries as well.
To survive, we must not only identify the right new strategy, but also must roll it out quickly so it reaches all levels of our organization. However, a strategy that seems perfectly logical at the top often falls victim to resistance (most irrational) booby traps at the bottom.

With the following tips from Mark Razzell, companies can break down barriers and make change happen, while still keeping employees’ enthusiasm intact.Read more

How To Maximize Your ROI in Data and Analytics

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“Reader lifetime value” is an extremely significant measure for any digital publication. Yet, it’s one of the least understood and most overlooked metrics in digital publishing business — especially now that calculating it has become more and more dynamic. It is particularly important mainly because it gives you an idea if a particular reader will re-subscribe to your title, which in turn can help you decide how much your allowable and investment acquisition cost for that audience should be.

Once you gather the data generated by your readers or their activity inside your publication, you can better understand how to make use of your resources in terms of strategies you’ll need to keep your audience — and keep them engaged.

If you’re still in the planning stages of your digital publication and still figuring out how to work the numbers in the lifetime value equation, bellow’s extract from Matt Lindsay‘s article on Talking New Media might help. In his full article, Matt discussed how digital publishers can maximize return on their investments in data and analytics.

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