We all know that all digital publications have followed the same basic evolution. It starts with the interest about the technology and the iteration of it to a place where the platform has mass media reach. The denouement, and the thing that gives the platform longevity, is the content shared on it. This is true for all online magazines. We don’t get excited about which platform it is published any more. Instead, it’s about the content that’s inside it.

To create and run a profitable digital magazine, planning should always be the square one of its content strategy. Without a clear blueprint of the content needed to produce, when and for whom, a title can quickly become a flop.

In today’s feature, Jake Rocheleau shares with us some great tips on how to structure content planning for your magazine, take advantage of digital technology and maximize the reach and impact of online platform.Read more

High barriers to entry once protected publishing companies from competition. Publishers had the knowledge of buying processes and distribution clout to secure their position in the market. But their piece of pie is now under attack as the industry shifts toward digital content and away from dependence on print publications.

And this trend is demanding not just publishing businesses to embrace digital transformation, but most businesses from other industries as well.
To survive, we must not only identify the right new strategy, but also must roll it out quickly so it reaches all levels of our organization. However, a strategy that seems perfectly logical at the top often falls victim to resistance (most irrational) booby traps at the bottom.

With the following tips from Mark Razzell, companies can break down barriers and make change happen, while still keeping employees’ enthusiasm intact.Read more

“Reader lifetime value” is an extremely significant measure for any digital publication. Yet, it’s one of the least understood and most overlooked metrics in digital publishing business — especially now that calculating it has become more and more dynamic. It is particularly important mainly because it gives you an idea if a particular reader will re-subscribe to your title, which in turn can help you decide how much your allowable and investment acquisition cost for that audience should be.

Once you gather the data generated by your readers or their activity inside your publication, you can better understand how to make use of your resources in terms of strategies you’ll need to keep your audience — and keep them engaged.

If you’re still in the planning stages of your digital publication and still figuring out how to work the numbers in the lifetime value equation, bellow’s extract from Matt Lindsay‘s article on Talking New Media might help. In his full article, Matt discussed how digital publishers can maximize return on their investments in data and analytics.

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Everything is a publishing platform these days. The amazingly broad new platform consists of the internet of things– sprouting from apps through social media,  from LinkedIn through Facebook, Snapchat and more. Let’s not forget wearable’s also right?

But if we take a more purist stance on this matter then we would probably say that only paper, desktop and mobile rank as “platforms” in the original sense of the word.

That time has (arguably) long gone.

Now, even your Gmail or Ymail inbox is essentially a platform if we can now read a publication entirely in email without having to click through to the host’s site. So times have changed. Email newsletters, often used a channel to lure readers back to publishing sites, are now platform-like publications themselves. It is the publishers’ next platform.Read more