Audiences want content delivered digitally – and they want it now

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Audiences are increasingly choosing to engage with corporate via digital platforms that enable more immediate, interactive and intimate communications.

Digital communications are more convenient for audiences because they dissolve geographical boundaries and provide the ability to interact with brands anywhere, anytime at the touch of a button. The way that audiences engage and transact with brands is rapidly evolving – and digitally-minded corporate are leading the way.

A 2017 report by IBM[1] found that 86% of corporate are introducing mobile apps as part of their digital strategy to engage better with audiences. Despite this, audiences remain uncertain of whether these new digital platforms are truly a step up from more traditional methods of engagement.Read more