How To Maximize Your ROI in Data and Analytics

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“Reader lifetime value” is an extremely significant measure for any digital publication. Yet, it’s one of the least understood and most overlooked metrics in digital publishing business — especially now that calculating it has become more and more dynamic. It is particularly important mainly because it gives you an idea if a particular reader will re-subscribe to your title, which in turn can help you decide how much your allowable and investment acquisition cost for that audience should be.

Once you gather the data generated by your readers or their activity inside your publication, you can better understand how to make use of your resources in terms of strategies you’ll need to keep your audience — and keep them engaged.

If you’re still in the planning stages of your digital publication and still figuring out how to work the numbers in the lifetime value equation, bellow’s extract from Matt Lindsay‘s article on Talking New Media might help. In his full article, Matt discussed how digital publishers can maximize return on their investments in data and analytics.

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4 Ways To Develop Stand-Alone Email Publications

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Everything is a publishing platform these days. The amazingly broad new platform consists of the internet of things– sprouting from apps through social media,  from LinkedIn through Facebook, Snapchat and more. Let’s not forget wearable’s also right?

But if we take a more purist stance on this matter then we would probably say that only paper, desktop and mobile rank as “platforms” in the original sense of the word.

That time has (arguably) long gone.

Now, even your Gmail or Ymail inbox is essentially a platform if we can now read a publication entirely in email without having to click through to the host’s site. So times have changed. Email newsletters, often used a channel to lure readers back to publishing sites, are now platform-like publications themselves. It is the publishers’ next platform.Read more

Digital Magazine Stats That Will Matter This 2016

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Reading experience has become increasingly more important over the years as more digital channels are competing for audience’s attention. The same editorial style can’t always be used with all the platforms available today. You can’t afford to simply produce content the way you used to. Because readers are bombarded with hundreds and even thousands of content and ad messages daily, you now have to think about how to create an immersive reader experience in order for your titles to really connect effectively.

Today we feature Mequoda’s 2014 Study on Digital Magazine Reader Habits to help you in knowing who are today’s digital magazine audience before delving into the process of immersion. It will cover digital magazine readers’ profile, behavior and preferences to help you map out your readers’ journey to an immersive reading experience.

Mequoda’s study holds a lot of digital magazine statistics that answer what this type of readers want and how publishers can meet their needs. Below are just key findings of the report, but there are other fascinating insights in the study that you can take advantage of. If you wish to know more than what we sifted here, a link is provided below to download the full report, for free.

Hopefully this will help get you off the ground and start reviewing and taking your digital strategy to a whole new level!Read more

4 Most Relevant Challenges In Today’s Digital Publishing

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It is true that digital publishers today face many challenges created by changing markets, technology and consumer demands. Digital publishing has now an entirely new set of challenges than it once did. And, everyone bringing content to the market needs to make sure they’re ready to face the crucial points in the process.

Below, B2C’s Jeff Weisbein identifies four extremely relevant challenges faced by digital publishing industry today. We agree to the reality of these points as publishers battle each of these key challenges day in and day out. However, they are surely bound to be matched with solutions as understanding of the practice seeps deeper into the industry.

  1. Numbers, numbers, everywhere

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5 Factors Fueling The Shift In Value of Print vs Digital

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It’s supposed to be the end of newspapers, according to naysayers who have been predicting their ultimate demise for years. But the facts prove the newspaper industry is growing and transforming rather than dying. Of course, there are always bumps in the road to innovation, but as it turns out, we’re actually in the midst of a promising and exciting time.

Top businessmen and investors such as Warren Buffet, John Henry and Jeff Bezos are demonstrating that newspapers are still lucrative investments. And despite gloomy predictions, our circulation revenue is actually rising.

We’re experimenting and transforming to match the pace of our innovative and digitally-driven world. Digital and bundled subscriptions accounted for a five percent uptick in circulation revenue in 2012 — the first national rise in circulation revenue since 2003.Read more

How To Crack Digital Publishing’s Profitability Code

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Today’s audiences demand a seamless, coherent experience from publications and brands. They expect access to quality and engaging content across a variety of platforms – print, phone, tablet, and desktop; and in situations that don’t come with an internet connection. And with these number of choices, readers have become more knowledge-driven, economical in terms of subscriptions, and fickle in terms loyalty. At the same time, many are being plucked one by one by niche publications.

These are some of what publishers are facing with the rigid competition.Read more

How to Boost Your Flipbook’s Reader Engagement Through a Facebook Page

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Facebook Pages are well designed for promoting digital publications. It provides an easier, more cost-effective platform for marketing your business, brands, or titles. Setting up a Facebook page for your digital flipbook is always a good audience development strategy.

Promoting on your Facebook page is the same as how you do it on your own Facebook profile– with posts and links, PR mentions, and stories inside your digital flipbooks. Initially, there is a possibility that these posts won’t have as much as an effect as posting status updates on your own profile. But keeping your page updated often pays off quite well eventually. To make sure you’re on the right track, below we feature Andrew Osegi’s tips for a better reader engagement using Facebook page.

In some cases, a Facebook page might be enough to ignite your flip digital publication into an overnight success story. However, chances are it will simply be a good introduction to a wide audience of people, and it will likely cause you to make your first subscription sale.

Tip 1: Consider a Paid Social Media Strategy

Here at Kuno, with regards to Facebook performance, we’ve been saying “Pay to Play” for a long time. Ever since it became common knowledge that Facebook would be prioritizing “high-quality” content over Business Page content, companies have been forced to pay the social platform for the reach they had once earned organically. This is a good thing: It decongestant the Facebook UX of page solicitation and forces marketers to fight harder for the little organic traction they may earn.Read more

Factors To Consider When Creating Content For Flip Digital Brochures

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First off, if you’re currently utilizing flip digital brochures for your company, congratulations! Not only do flipping pages attract attention for your business, they also allow for better measurement and cost-efficiency.

Flipbook brochures are usually adapted to an organization’s brand. They tell a story of your business in an engaging and attractive way. That’s why it’s important that the elements you put in your digital brochure represents your business, tells your consumers the benefits of your product or service, and persuades them into thinking your brand is better than your competitors. That it mind, your content must be consistent across your flipping pages and all devices.

Creating content for your flip digital brochure is not easy, though. Often, you’ll feel overwhelmed in content development because you’re faced with so many platform capabilities and options for customization. It’s easy to fall out of tone and appearance, and ultimately, out of a cohesive marketing mix.

Below are four key factors to consider before creating content. We find that this list includes great points to think about as you start to prepare your digital brochure copy!Read more

Online flipbooks (Digital Edition) : The future of digital publishing?

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Reading materials seem to be constantly evolving in the digital universe. Virtual magazines and e-books paved the way, and now online flipbooks have joined the digital media party. This revolutionary method for sharing content combines the traditions of printed materials with sophisticated virtual technologies. Interactive flipbooks are the perfect alternative to static, stale and visually boring PDF documents.

What is an online flipbook?Read more

3 Ways To Move People To Trust Your Brand’s Editorial Content

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When digital publishing opened opportunities for a more meaningful relationship with consumers, the media stopped becoming the message. The message became its own media entity, talking directly to consumers across the globe. Brands and organizations began to act like publishing houses and marketers transformed to operate more like editors.

We stopped coveting cognitive awareness where the best we can wish for is that consumers remember our brand name, we now aim for emotional trust in their hearts where they will share our brand with their sphere, marketing for us through word-of-mouth, at a scale.Read more