Printers Extend their Services to Digital
Online Digital Service becomes a new service area.
Most printers today realize that in order to remain competitive, they must offer some type of digital distribution. “Digital delivery is definitely growing,” Interactivity is becoming a lot more interesting, and the social networking—where people can comment on the content, link to content, and share it with the publisher—this where I think digital editions really shine. So many print customers are asking for it, and printers should want to offer a full suite of services.
Many Printers are already offering publishers two digital opportunities. PDF Only involves the push delivery of a PDF version of the magazine directly to subscribers who download special software. Like most digital editions, it’s a replica of the print version with active URLs, page navigation, zoom, tracking, and other features. It is the first step and It’s a cost-effective way for publishers to distribute your digital magazines without having to worry about spam filters.
Printers are also offering other digital editions which is a Web-based distribution through a partnership with a digital service provider. The subscriber accesses the digital edition by clicking on an e-mail link or logging directly onto the publisher’s Web site. This is your more widely used service.
It makes sense for printers to get involved in digital delivery, because of the existing customer relationship—the rapport, the trust, and the sense of partnership—and because the printer utilizes (and may expand or customize) the same files for a digital version that it’s using to put in print.
Printers with a shorter-run printer cant cater mostly to smaller publishers that may not have the resources to create an entire online business model. They produce digital editions for their clients based on there needs.
But they’re really more than just digital editions. Global Online Publishing has created technology that’s flexible enough for publishers to use it to create a Web site around their digital magazines. When readers click on a magazine link, they find a home page, the current issue, the previous issue, and perhaps a subscription page that links back to the publisher’s site.
Our products and pricing have proven competitive in the marketplace—a one-time set-up fee and a monthly hosting fee—so the printer is considering offering digital-only services to new customers.
A lot of printers have partnerships with a digital provider. This was a big step and helps eliminate additional business cost and training or hiring new staff members who know the technology. Printers should want to help their customers build an innovative and integrated solution to complement their print magazines. As well as creating a new revenue stream for their business.