First off, if you’re currently utilizing flip digital brochures for your company, congratulations! Not only do flipping pages attract attention for your business, they also allow for better measurement and cost-efficiency.

Flipbook brochures are usually adapted to an organization’s brand. They tell a story of your business in an engaging and attractive way. That’s why it’s important that the elements you put in your digital brochure represents your business, tells your consumers the benefits of your product or service, and persuades them into thinking your brand is better than your competitors. That it mind, your content must be consistent across your flipping pages and all devices.

Creating content for your flip digital brochure is not easy, though. Often, you’ll feel overwhelmed in content development because you’re faced with so many platform capabilities and options for customization. It’s easy to fall out of tone and appearance, and ultimately, out of a cohesive marketing mix.

Below are four key factors to consider before creating content. We find that this list includes great points to think about as you start to prepare your digital brochure copy!Read more

Reading materials seem to be constantly evolving in the digital universe. Virtual magazines and e-books paved the way, and now online flipbooks have joined the digital media party. This revolutionary method for sharing content combines the traditions of printed materials with sophisticated virtual technologies. Interactive flipbooks are the perfect alternative to static, stale and visually boring PDF documents.

What is an online flipbook?Read more

When digital publishing opened opportunities for a more meaningful relationship with consumers, the media stopped becoming the message. The message became its own media entity, talking directly to consumers across the globe. Brands and organizations began to act like publishing houses and marketers transformed to operate more like editors.

We stopped coveting cognitive awareness where the best we can wish for is that consumers remember our brand name, we now aim for emotional trust in their hearts where they will share our brand with their sphere, marketing for us through word-of-mouth, at a scale.Read more

We all know that all digital publications have followed the same basic evolution. It starts with the interest about the technology and the iteration of it to a place where the platform has mass media reach. The thing that gives the platform longevity, is the content shared on it. This is true for all online magazines. We don’t get excited about which platform it is published any more. Instead, its about the content that’s inside it.

To create and run a profitable digital magazine, planning should always be the square one of its content strategy. Without a clear blueprint of the content needed to produce, when and for whom, a title can quickly become a flop.

In today’s feature, Jake Rocheleau shares with us some great tips on how to structure content planning for your magazine, take advantage of digital technology and maximize the reach and impact of online platform.

Align your Cardinal Goals

Before you even consider launching a magazine you have to set your goals in order. What do you hope to accomplish from the launch? The end result is generally a large enough profit to peacefully live on but there has to be more. What are your true passions? In what activities do you derive most of your interest and curiosity?Read more

These four metrics go beyond CPM and Fill Rate to help publishers measure the success of their digital advertising efforts.

Identifying and selecting the right key performance metrics is a great strategy to measure the performance of our advertising efforts and spot those areas in our digital publishing where we need to make improvements.

But sometimes, it gets tough to figure out the right measures and determine the success or failure of ads inside our digital publications. When that happens, it always helps to take a step back from analyzing effectiveness, and start to give ourselves some really great insight into how our digital publishing strategy is performing for us.

Sovran Vice President of Publisher Services, Chris Crawfurd, identifies four metrics that go beyond CPM and Fill Rate to help digital publishers measure the success of their ad efforts. These metrics provide a targeted way of assessing digital ads’ health, as a disparate and more complex part of digital publishing.Read more

There are many different app revenue models available for anyone involved in e-publishing and are looking to receive the best monetary return on their digital investment. Below are a few common examples which you can take into account during the consideration and planning stages of your app.

Free with advertising

With this option, an app would be free to download, and all content, features, and services remain open and accessible to all. Instead of relying on subscription revenue, the success of this model is dependent upon a smart in-app advertising strategy. Usually customers are inclined to download a free app with ads so long as the ads do not detract from the end user experience, so keep this in mind during the design and planning stage.Read more

Largest Total Year-over-Year Audience Growth to Date

NEW YORK, NY (March 24, 2015) – Magazine media audiences were up 12.6% for the month of February 2015 versus the previous February, according to The Magazine Media 360° Brand Audience Report released today by MPA—The Association of Magazine Media. This increase represents the largest total monthly audience growth since MPA began issuing the Brand Audience Report seven months ago.

This new report, which uses data from leading third‐party providers, reveals a gross audience for magazine brands of 1.7 billion in February 2015 versus 1.5 billion in February 2014. The February performance continues to benefit from increased video and mobile web consumption, up 18.7% and 78.0%, respectively, over the same time period in 2014.

This month, web (desktop/laptop) was up 6.9%, with nearly half of all websites in the report showing double-digit to triple-digit growth in unique visitors versus the same period last year. This growth is notable after six consecutive months of flat year-over-year web audience numbers, a trend which reflected, in large part, the migration of online media consumers to mobile devices.Read more

Publishers are finding audiences overseas with their digital content. But getting the advertising to follow has proved tougher but not impossible.

The economics of digital advertising favor players with scale. Traffic from overseas is growing for publishers. Publishers launched its digital content overseas business, has been more aggressive and affordable than most distribution solutions. It owns and operates most of its sites and therefore digital content as well, this is spanning in U.K., Australia and Europe. It’s looking for other cities that have high social network usage to import its viral content model, like Berlin, Mumbai, Mexico City and Tokyo. Thirty percent of most publishers’ audience is now coming from outside the U.S., according to the publishing companies.

Many publishers are throwing tons of money into these markets to leave there footprint in the digital market place. It keeps overhead down by starting with a small editorial team of three to four people. A lot of its content has universal appeal, which lends itself to being re-purposed. Publishers choose markets where social media usage is strong, so it can piggyback on those distribution channels.Read more

Don’t waste that PDF content: If you have already created a printed version.

You have a PDF of your work. Shame to leave it at this stage. By bringing this PDF into the digital publishing solution, you can add interactivity, such as audio, video, and web links that a print copy could never achieve. It’s a simple process with Global Online Publishing.