Digital communications are more convenient for audiences because they dissolve geographical boundaries and provide the ability to interact with brands anywhere, anytime at the touch of a button. The way that audiences engage and transact with brands is rapidly evolving – and digitally-minded corporate are leading the way.
A 2017 report by IBM[1] found that 86% of corporate are introducing mobile apps as part of their digital strategy to engage better with audiences. Despite this, audiences remain uncertain of whether these new digital platforms are truly a step up from more traditional methods of engagement.Read more