How to Boost Your Flipbook’s Reader Engagement Through a Facebook Page

Facebook Pages are well designed for promoting digital publications. It provides an easier, more cost-effective platform for marketing your business, brands, or titles. Setting up a Facebook page for your digital flipbook is always a good audience development strategy.

Promoting on your Facebook page is the same as how you do it on your own Facebook profile– with posts and links, PR mentions, and stories inside your digital flipbooks. Initially, there is a possibility that these posts won’t have as much as an effect as posting status updates on your own profile. But keeping your page updated often pays off quite well eventually. To make sure you’re on the right track, below we feature Andrew Osegi’s tips for a better reader engagement using Facebook page.

In some cases, a Facebook page might be enough to ignite your flip digital publication into an overnight success story. However, chances are it will simply be a good introduction to a wide audience of people, and it will likely cause you to make your first subscription sale.

Tip 1: Consider a Paid Social Media Strategy

Here at Kuno, with regards to Facebook performance, we’ve been saying “Pay to Play” for a long time. Ever since it became common knowledge that Facebook would be prioritizing “high-quality” content over Business Page content, companies have been forced to pay the social platform for the reach they had once earned organically. This is a good thing: It decongestant the Facebook UX of page solicitation and forces marketers to fight harder for the little organic traction they may earn.Read more

Factors To Consider When Creating Content For Flip Digital Brochures

First off, if you’re currently utilizing flip digital brochures for your company, congratulations! Not only do flipping pages attract attention for your business, they also allow for better measurement and cost-efficiency.

Flipbook brochures are usually adapted to an organization’s brand. They tell a story of your business in an engaging and attractive way. That’s why it’s important that the elements you put in your digital brochure represents your business, tells your consumers the benefits of your product or service, and persuades them into thinking your brand is better than your competitors. That it mind, your content must be consistent across your flipping pages and all devices.

Creating content for your flip digital brochure is not easy, though. Often, you’ll feel overwhelmed in content development because you’re faced with so many platform capabilities and options for customization. It’s easy to fall out of tone and appearance, and ultimately, out of a cohesive marketing mix.

Below are four key factors to consider before creating content. We find that this list includes great points to think about as you start to prepare your digital brochure copy!Read more

Online flipbooks (Digital Edition) : The future of digital publishing?

Reading materials seem to be constantly evolving in the digital universe. Virtual magazines and e-books paved the way, and now online flipbooks have joined the digital media party. This revolutionary method for sharing content combines the traditions of printed materials with sophisticated virtual technologies. Interactive flipbooks are the perfect alternative to static, stale and visually boring PDF documents.

What is an online flipbook?Read more

3 Ways To Move People To Trust Your Brand’s Editorial Content

When digital publishing opened opportunities for a more meaningful relationship with consumers, the media stopped becoming the message. The message became its own media entity, talking directly to consumers across the globe. Brands and organizations began to act like publishing houses and marketers transformed to operate more like editors.

We stopped coveting cognitive awareness where the best we can wish for is that consumers remember our brand name, we now aim for emotional trust in their hearts where they will share our brand with their sphere, marketing for us through word-of-mouth, at a scale.Read more

How To Lay The Ground For Creative Content In Your Digital Magazine

We all know that all digital publications have followed the same basic evolution. It starts with the interest about the technology and the iteration of it to a place where the platform has mass media reach. The thing that gives the platform longevity, is the content shared on it. This is true for all online magazines. We don’t get excited about which platform it is published any more. Instead, its about the content that’s inside it.

To create and run a profitable digital magazine, planning should always be the square one of its content strategy. Without a clear blueprint of the content needed to produce, when and for whom, a title can quickly become a flop.

In today’s feature, Jake Rocheleau shares with us some great tips on how to structure content planning for your magazine, take advantage of digital technology and maximize the reach and impact of online platform.

Align your Cardinal Goals

Before you even consider launching a magazine you have to set your goals in order. What do you hope to accomplish from the launch? The end result is generally a large enough profit to peacefully live on but there has to be more. What are your true passions? In what activities do you derive most of your interest and curiosity?Read more