4 Ways To Develop Stand-Alone Email Publications

Everything is a publishing platform these days. The amazingly broad new platform consists of the internet of things– sprouting from apps through social media,  from LinkedIn through Facebook, Snapchat and more. Let’s not forget wearable’s also right?

But if we take a more purist stance on this matter then we would probably say that only paper, desktop and mobile rank as “platforms” in the original sense of the word.

That time has (arguably) long gone.

Now, even your Gmail or Ymail inbox is essentially a platform if we can now read a publication entirely in email without having to click through to the host’s site. So times have changed. Email newsletters, often used a channel to lure readers back to publishing sites, are now platform-like publications themselves. It is the publishers’ next platform.Read more

Digital Magazine Stats That Will Matter This 2016

Reading experience has become increasingly more important over the years as more digital channels are competing for audience’s attention. The same editorial style can’t always be used with all the platforms available today. You can’t afford to simply produce content the way you used to. Because readers are bombarded with hundreds and even thousands of content and ad messages daily, you now have to think about how to create an immersive reader experience in order for your titles to really connect effectively.

Today we feature Mequoda’s 2014 Study on Digital Magazine Reader Habits to help you in knowing who are today’s digital magazine audience before delving into the process of immersion. It will cover digital magazine readers’ profile, behavior and preferences to help you map out your readers’ journey to an immersive reading experience.

Mequoda’s study holds a lot of digital magazine statistics that answer what this type of readers want and how publishers can meet their needs. Below are just key findings of the report, but there are other fascinating insights in the study that you can take advantage of. If you wish to know more than what we sifted here, a link is provided below to download the full report, for free.

Hopefully this will help get you off the ground and start reviewing and taking your digital strategy to a whole new level!Read more

4 Most Relevant Challenges In Today’s Digital Publishing

It is true that digital publishers today face many challenges created by changing markets, technology and consumer demands. Digital publishing has now an entirely new set of challenges than it once did. And, everyone bringing content to the market needs to make sure they’re ready to face the crucial points in the process.

Below, B2C’s Jeff Weisbein identifies four extremely relevant challenges faced by digital publishing industry today. We agree to the reality of these points as publishers battle each of these key challenges day in and day out. However, they are surely bound to be matched with solutions as understanding of the practice seeps deeper into the industry.

  1. Numbers, numbers, everywhere

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5 Factors Fueling The Shift In Value of Print vs Digital

It’s supposed to be the end of newspapers, according to naysayers who have been predicting their ultimate demise for years. But the facts prove the newspaper industry is growing and transforming rather than dying. Of course, there are always bumps in the road to innovation, but as it turns out, we’re actually in the midst of a promising and exciting time.

Top businessmen and investors such as Warren Buffet, John Henry and Jeff Bezos are demonstrating that newspapers are still lucrative investments. And despite gloomy predictions, our circulation revenue is actually rising.

We’re experimenting and transforming to match the pace of our innovative and digitally-driven world. Digital and bundled subscriptions accounted for a five percent uptick in circulation revenue in 2012 — the first national rise in circulation revenue since 2003.Read more

How To Crack Digital Publishing’s Profitability Code

Today’s audiences demand a seamless, coherent experience from publications and brands. They expect access to quality and engaging content across a variety of platforms – print, phone, tablet, and desktop; and in situations that don’t come with an internet connection. And with these number of choices, readers have become more knowledge-driven, economical in terms of subscriptions, and fickle in terms loyalty. At the same time, many are being plucked one by one by niche publications.

These are some of what publishers are facing with the rigid competition.Read more