Everything is a publishing platform these days. The amazingly broad new platform consists of the internet of things– sprouting from apps through social media, from LinkedIn through Facebook, Snapchat and more. Let’s not forget wearable’s also right?
But if we take a more purist stance on this matter then we would probably say that only paper, desktop and mobile rank as “platforms” in the original sense of the word.
That time has (arguably) long gone.
Now, even your Gmail or Ymail inbox is essentially a platform if we can now read a publication entirely in email without having to click through to the host’s site. So times have changed. Email newsletters, often used a channel to lure readers back to publishing sites, are now platform-like publications themselves. It is the publishers’ next platform.Read more